According to a recent Forbes article, 35% of employers are less likely to interview applicants they can’t find online and 44% of hiring managers found information online that caused them to hire a candidate. According to another report, among the primary reasons employers hired a candidate based on their social media profiles were candidate’s background information supported their professional qualifications (38%), great communication skills (37%), a professional image (36%), and creativity (35%). These reports and others like it show the growing importance of demonstrating digital leadership in the context of career opportunities.
If you chose to try and hide from social media you chose the wrong path. You’d better confidently offer your social media profiles for inspection to employers to convey a sheer sense of digital leadership.
Digital leadership is a mix of digital literacy, digital presence, digital voice, digital integrity and digital portfolio which are commonly referred as the 5Ds.
Digital Literacy: Do you understand the fundamental social media rules of permanence, discoverability and audience reach? Do you appreciate the vital information you are providing for public consumption with each post, comment and interaction? Are you proficient in essential digital skills? Are you a good digital citizen?
Digital Presence: Are you easy to find online by name or do you hide behind an alias? Have you established your unique digital identity within Google? Do your user names demonstrate maturity and good judgment? Are your user names and profile photos consistent across platforms?
Digital Voice: Does your social media presence demonstrate a point of view, a perspective, an opinion? Do you proactively engage with and contribute to online communities? Do you support meaningful causes? Are you charitable and empathetic? Are you a leader? A team player?
Digital Integrity: Are you authentic? Does your social media presence align with the skills, interests and activities highlighted on your personal statement? Are your social media profiles consistent with one another and do they accurately tell your story across platforms? Are your likes, follows and shares reflective of your own good character?
Digital Portfolio: What will employers be able to learn about you by examining your social media? Will they be able to assess your writing, creativity, professionalism, problem-solving and analytical skills? Will they be able to evaluate your actual work product? Your most marketable skills? Your resilience?
Social media provides an actionable window into your life and, for a multitude of reasons, employers are wisely using social media to recruit leaders to join their offices. Like all other skills of import, digital leadership is a learned skill.
Our The Big Factory social media eWatching offer is designed to enable you learn how to answer all these questions and become a digital leader for a competitive edge in career pursuits.
Nathalie Badreau spécialiste des stratégies d'influence digitale